Why Holiday Decorating Is Good for Business (And Not Just Because It Looks Nice)
‘Tis the Season to Shine — Literally and Figuratively
If you run a business in Raleigh, Cary, Durham, Wake Forest, or Apex, NC, you already know that the holiday season can make or break your Q4. But beyond sales and specials, one overlooked strategy for boosting your holiday success is professional holiday decorating.
At The Good Cheer Co., we specialize in commercial holiday decorating services — including design, installation, takedown, and even year-round storage. And we’re here to tell you:
Decorating your business for the holidays isn’t just festive — it’s smart marketing.
5 Ways Holiday Decorating Helps Your Business
1. Attract More Foot Traffic
First impressions count — and during the holidays, they matter more than ever.
Beautiful, professional holiday decor grabs attention, draws people in, and makes your business stand out from competitors. Whether you're on a busy street in downtown Raleigh or tucked into a shopping center in Cary, festive storefronts invite customers in.
Fact: Businesses with holiday decor often see increased walk-ins simply because they look more inviting.
2. Enhance Your Brand Image
Holiday decorations aren’t one-size-fits-all. At The Good Cheer Co., we create custom decor designs that reflect your brand's style and values.
Whether your business is elegant and upscale or playful and family-focused, we’ll design a look that:
Reflects your brand personality
Aligns with your customer experience
Makes your space Instagram-worthy
Your decor is your December brand voice — make it say something great.
3. Boost Employee Morale
Don’t underestimate the power of a festive work environment.
Holiday decorations:
Increase team morale
Create a sense of celebration
Build camaraderie
Show employees you care about their experience, too
From office lobbies in Durham to medical practices in Wake Forest, we’ve seen firsthand how decor brightens not just spaces — but moods.
4. Create Photo Opportunities & Social Buzz
People love to take holiday photos — especially in beautifully decorated spaces.
A well-decorated storefront or interior display encourages customers to:
Snap photos
Tag your location
Share with their networks
That’s free marketing and local visibility — and all you had to do was let us hang some lights. 🎄
5. Save Time, Stress, and Risk
Let’s be honest: your team doesn’t want to untangle lights or climb ladders on their lunch break.
With The Good Cheer Co., you get:
Professional, insured installation
Code-compliant lighting
Timely takedown after the season
Optional year-round storage of your decor
So your business looks amazing — and your team can stay focused on running the business.
Who Do We Decorate For?
We work with businesses of all kinds across the Triangle, including:
Retail stores & boutiques
Restaurants & cafes
Corporate offices
Medical & dental practices
Apartment & condo buildings
Hotels & hospitality venues
Shopping centers
Event spaces
Why Choose The Good Cheer Co.?
We're not just decorators — we're your holiday branding partners.
✔️ Custom Design
✔️ Premium Decor Sourcing
✔️ Professional Installation & Takedown
✔️ Year-Round Storage Options
✔️ Local Expertise in Raleigh, Cary, Durham, Wake Forest & Apex
Ready to Bring the Cheer to Your Business?
Make your business unforgettable this holiday season. Contact The Good Cheer Co. today for a free consultation, and let’s design a holiday display that lights up your space and your bottom line.
📍 Serving Commercial Clients in:
Raleigh, NC
Cary, NC
Durham, NC
Wake Forest, NC
Apex, NC